Here you'll find lots of info on my latest copywriting projects, practical tips to help with your own copywriting skills, as well as finding out a bit more about what exactly it is that makes Lemon Drop tick!
To kick off the New Year with a bang I’ve launched a new offering to the services provided by Lemon Drop to help support you with your content creation – the Content Clarity Calls. Last year I found that I was talking to business owners who didn’t necessarily want to outsource of all of their content creation to a professional copywriter but still needed support and guidance when it came to creating copy for their business.
Read MoreIt’s hard to know where to start when talking about 2020. Of all the possible scenarios we could have envisaged, none of us could have predicted the year we’ve just experienced. I’m sure we’d all agree that we can’t wait to wave goodbye to 2020 on December 31st and move on to a more positive 2021. Looking back at the year that was 2020 really got me thinking though. Don’t get me wrong, I definitely wouldn’t want a repeat performance but when I actually take the time to stop and reflect I can see that there are a lot of positives to come out of this year for me, on both a professional and personal level.
Read MoreWith 2020 not turning out to be the year that any of us expected, it goes without saying that Christmas is going to look a little different this year. But what are the implications when it comes to creating seasonal content for your business and how can you adapt your brand message for the festive season?
Read MoreWhen people think about ‘branding’ their minds often automatically go to the visual. They think of logos, fonts and colours. Brand voice is something that often gets neglected and yet it forms an essential part of who you are as a business and how your customers connect with you.
Read MoreIf you think that your business doesn’t need a website, it’s time to think again. Your brand may be thriving on social media, you’re getting great engagement levels, attracting new followers and you have a presence on a number of platforms. Surely you don’t need a website too? People know where to find you on socials, don’t they? Having a website would be just another expense that you don’t need? Right?
Read MoreIn what can only be described as a pretty turbulent few months for small businesses owners, hiring a freelance copywriter might seem like something your brand can do without. I get it. At a time when businesses are looking to cut costs, it’s yet another expense to factor in. After all, everyone can write, can’t they?
Read MoreBlogging. It’s something that most businesses are aware of. Business owners know that blogging is a great way to help with SEO, improve their Google rankings and reach new customers. But how many businesses out there are blogging regularly? Is yours?
Read MoreStories. The word is full of them. They’re part of our day to day lives but it’s only recently that brands are starting to realise the importance of storytelling in their businesses and using stories as a way to engage and connect with their customers in a meaningful, authentic way.
Read MoreFor this blog post I’ve teamed up with the fabulous Shelley Bosworth of Shelley Bosworth Coaching to explore the changing face of language during lockdown and the impact it’s having on our mindset and emotional wellbeing.
Read MoreOne of the questions that I’m asked most frequently by new clients is ‘Do you offer SEO copywriting?’ or ‘Can you do my keyword research for me?’ The answers to both of those questions is yes, but SEO isn’t just about researching your keywords thoroughly and using them in the right places. There really is a lot more to it.
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