Introducing the Content Clarity Calls...
To kick off the New Year with a bang I’ve launched a new offering to the services provided by Lemon Drop to help support you with your content creation – the Content Clarity Calls. Last year I found that I was talking to business owners who didn’t necessarily want to outsource of all of their content creation to a professional copywriter but still needed support and guidance when it came to creating copy for their business.
Hiring a professional copywriter isn’t necessarily the right choice for every brand. Some businesses don’t have the budget to outsource all of their content creation, whilst others may have the confidence in their own writing skills to go it alone but they’d like a big of guidance to get started and some help polishing and refining their copy.
I delivered a number of these kind of support sessions via Zoom last year on a tailor-made basis and the feedback was really positive. So positive in fact, that I felt as though I should spend a bit of time creating a specific package offering this kind of support. I asked my audience what they felt they needed help with and I identified three key areas: blogging, writing website copy that connects and storytelling for business. I put my thinking cap on and the idea for the Content Clarity Calls was born.
What exactly are the Content Clarity Calls?
The sessions consist of a one hour video call via Zoom to help provide you with the tools you need to get you on the right track when it comes to creating content for your business. I’ve broken the sessions down into three different options to cover the most common areas that people need support with when it comes to writing copy for their business.
Whichever session you decide to book, it will be completely tailored to suit the specific needs of your business. You set the agenda for the discussion and the work that I do around it so, whatever your priority is when it comes to content, I’ve got you covered. If your particular copywriting pain point isn’t covered in one of the three packages, no problem, I can tailor make the session to suit your needs.
How does it work?
Before the session I will spend some time looking over your brand’s existing content so that I have a clear idea of what really makes your business tick and I’ll send you over a questionnaire to complete before the call. During the session we’ll spend time brainstorming and targeting the key areas that you need support with. This is your chance to ask me absolutely anything!
We’ll come up with a clear plan of action during the call and I’ll send you a follow up email summarising what we discussed, the ideas that were generated and actions for you going forward.
Sound good? Let’s find out a bit more about the three packages on offer…
Blogging Building Blocks
If you’re stuck with creating a blog for your business, this is the option for you! Blogging is such a great tool to help grow your business but it’s often something that’s overlooked. Maybe you’re stuck for ideas to get you started or you’re unsure about how to structure your blog posts?
Whatever industry you’re based in, I can help you identify some key topics to get your blog off the ground and talk you through how to structure your posts for maximum impact. Don’t forget that blogging regularly is also an important tool for SEO and helps to establish you as a topic authority in your field.
If you’ve been on the fence about starting a blog, the Blogging Building Blocks Session will help you get super clear on how to get started. If you already have a blog up and running – well done you! The session will help you refine your content and provide you with a clear structure and plan going forward. You’ll also be sent a copy of my Blogging Prompt Sheet after the call to help support you with crafting the perfect blog post for your business.
Storytelling for Business
Unsure where to start when it comes to sharing the story of your business? Need of a bit of guidance identifying the different types of stories that can help your business to make an impact?
In this session I’ll introduce you to some of the key types of stories that are crucial to telling your brand’s story and we’ll generate some storytelling ideas to get you started and help you connect and engage with your target audience.
Storytelling is such an essential element to help your business build trust with its audience and, on the Storytelling for Business call, I’ll help you to get really clear on exactly what you need to do to tell stories that are going to connect. You’ll also receive a copy of my Storytelling for Business Prompt Sheet after the call.
Website Writing
Your website really is the shop window to your business. Ensuring that your website copy is engaging and captivating is crucial if you want your ideal client to stay on your page and explore. Whether your website is currently live, or still a work in progress, we’ll look at the copy from one page of your site and make sure that it’s set out in the best possible way to help attract your ideal client. We’ll also cover some of the basics of SEO here, to ensure that the copy on your page is optimised for search engines. After the call I’ll send you a copy of my Website Writing Prompt Sheet to help support you on your website writing journey.
If you’re ready to take the next step in getting some clarity on content creation for your business, let’s talk! Simply check out the Content Clarity Calls page on my website to find out more, drop me an email to book and we’ll get something in the diary.