5 Reasons to Hire a Freelance Copywriter
In what can only be described as a pretty turbulent few months for business owners, hiring a freelance copywriter might seem like something your brand can do without. I get it. At a time when businesses are looking to cut costs, it’s yet another expense to factor in. After all, everyone can write, can’t they? Let’s be honest, copywriters aren’t exactly brain surgeons or rocket scientists. We’d all agree that no-one would attempt to perform their own open-heart surgery, but writing? That’s something we can all turn our hand to isn’t it?
Well, yes and no. Yes, in the sense that most people can put pen to paper and write something about their business. But is that what they should be doing? Is it going to portray their business in the best possible light and help them connect with their target audience? Are they going to be able to tell their brand’s story in an authentic and engaging way? More often than not, the answer to that question is a resounding no.
So why could hiring a freelance copywriter be the right choice to help move your business forward?
1. Your business will grow more quickly
This is such an important one for all small business owners out there. If you’re regularly putting out amazing content that is connecting and engaging with your target audience, your business is going to grow more quickly and it’s going to help with SEO. Fact. If you’re interested in finding out more about SEO, make sure you have a read of my recent blog post Top Tips for Producing SEO-friendly Copy.
Whether it’s blogging regularly, posting content to social media or sending out newsletters, sharing engaging content that resonates with your ideal client and solves the problems and questions they have is going to attract attention. You’ll get more likes and shares on your social media, more visits to your website, an increased following and generate more leads and enquiries.
2. You can draw on their expertise
Professional copywriters are experts at what they do. They didn’t get there overnight. It took years of work and study to refine their skills to get them to the level of becoming professional writers. They’ve likely studied language and grammar, they may have written for newspapers or magazines, have written their own novel or even have a Masters degree. It’s also worth knowing that being a copywriter isn’t just about the writing. Copywriters are experts in research, marketing, SEO, tone of voice and social media. If you work with a freelance copywriter, you’re gaining access to all of that knowledge.
3. You’ll be provided with great content ideas
Coming up with content ideas can be a real sticking point for lots of people. How often have you thought to yourself that you need to post to social media or write another blog post but you’ve no idea where to start? This problem will crop up for most businesses at some point in time. It can all become a bit of a burden, wracking your brains for content ideas but coming up short. Due to the pressure of posting ‘something’ businesses will end up putting content out there that is less than ideal for their brand just because they should. Don’t make the mistake of falling into this trap. A copywriter will have a whole range of content ideas tailored to your brand and target audience so that you’ll never have to worry about what to post again.
4. It will free up your time
This is an obvious one, but it really is important. Working with a copywriter will help to free up your time so that you can focus on what you do best, running your business. Not having to worry about your content takes one extra thing off your plate and allows you to focus on your customers. Using your time wisely is such an important part of running a successful business. Don’t spend your time on something that shouldn’t be your main focus.
5. It avoids unnecessary risks for your brand
Your brand is something that you’ve worked hard for. Don’t risk putting content out there that could be harmful to it. If you work with a professional copywriter, you can rest assured that the copy they produce will be free from errors and have the perfect tone of voice and structure for your brand. It will also be written in a way that will maximise the impact for your business. A copywriter will be able to give an outsider’s perspective on your brand, they will understand your target audience and be able to anticipate the questions they may ask, providing the answers in a clear and coherent way.
If you’d like to find out more about the benefits of working with a freelance copywriter, I’d love to hear from you! Just drop me a message or you can check out my Services page for more information on the ways I can help your business to grow.